Enso: The symbol of a circle in Japanese calligraphy. The symbol is associated with Zen and enlightenment. The symbol also represents recognizing beauty in imperfection. The symbol also fits within the brand identity of Body Enrichment as a representation of how the product is reused and upcycled and not simply wasted after one use of making coffee. The fonts used are an elegant combination of thin and medium. One word emphasized to increase legibility. The logo and mark feature a muted color palette that works on both a light background and dark backgrounds. The jar label uses the Body Enrichment mark alongside the product name and description. A coffee plant illustration adds a touch of visual interest and creativity while providing information of where the product originates from.