Cultivate Heirloom Seed Kit is a gardening kit that is designed to make the process of starting plants from seeds a breeze. While aimed at the novice gardener, seasoned veterans will find convenience in having everything in one package. The logo features a hand drawn style type manipulated to emulate growing sprouts. A secondary typeface is also a hand lettered, whimsical style that brings a sense of things that are handmade or homemade just like the plants a home gardener would grow. A third typeface brings clarity and legibility on long bits of information and paragraphs.